Searching for a magician, entertainer, or mind reader can be a daunting experience. Often, a lot of people have never employed an entertainer before so having any understanding of what to look for can be tricky.
From my experience of magician and mind-reader and knowing my market and the different levels of entertainer out there I wanted to detail a list of things you should consider before making the investment of inviting them to your event, wedding or special day to perform.
Gone are the days of the yellow pages, although they do still have a yell website; people are of course searching for everything online. Are they online? Sure I know a couple of entertainers who profess not to be online, but are they working professionals or offering more consultancy roles, or business related services. Whilst this is fine, being without any representation on the web must mean that you are that good – word of mouth is your key marketing tool. Any negative criticism can hit this harder than most.
So the first thing I would encourage you to do is to check if they have a website. This of course gives you a visual representation of the quality of the product (the entertainer) that you will be booking. Is their site easy to navigate, clear and smart? Or is it a slapdash effort offering clowning, juggling, adult magic and more…
Looking further into their website – do they have a show-reel. There are some fancy showreels out there, and some with very high production values. They look fantastic and rightly so. I would always air on the side of caution though as these could have been shot over a long period of time with many takes and glamorised in the production quality. Therefore, for me, I would always encourage you to meet the performer. Not only to have a chat, but to get them to show you a few of his skills, and make sure they are the best fit for your event, not just in terms of ability but in terms of look.
Don’t be afraid to say no to a performer after meeting them if you feel they look older than their online picture, had body odour problems, were too nervous or couldn’t maintain eye contact (all issues I have heard that some entertainers have).
So you have met them, like them, find them easy to do business with. Has their correspondence been efficient, professional and un-pressurising? Again, if this is a yes, make sure that they meet your budget. I will write another blog post about pricing later in the year.
I would also check the type of magic they do as there are many different styles. Can they do it standing up or do they need a table to perform at, are they a stage performer or close up performer, do they do mind reading or close up magic, are they illusionists or kids magician.
Then of course, it also important to establish where they are based too. Sometimes if they are based far away then they will include travel fees and time to travel costs into the final fee they offer you.
With all these considerations, one final check would be on their reviews or testimonials. Sure you can check their website but you can bet only the best reviews would have been cherry picked and you may also have to question whether some are genuine or not. Therefore I would also check their reviews on their Facebook page or other review sites around the web.
Once you have done all of this, hopefully you should have whittled down the vast swathe of performers down to just a handful and if you have been extra diligent – just 1.
For more information about my availability, reliability, reviews, show-reels and more, please do not hesitate to contact me on 07934 856 696 or email on email@example.com