Why Closeup Magic is the secret weapon for event Return On Investment.
Why close up Magic is the secret weapon for event R.O.I. In this article, I’m going to share how I genuinely believe close-up and stage magic help increase the return on investment for people attending your event. So, let’s get into it. When people pay to attend your event, they want to know two things, with the main thing being what’s in it for me. And that what’s in it for me? The question can be answered in two ways. What’s their return on investment, i.e., the amount they have to pay, or their company pays for them to attend? Do they get something they can apply and use in their life or workplace?
Or if it’s a personal expense from their limited bank of time, does allocating their time away from their friends, family, and loved ones have a return on investment there? Or would it have been far better if they’d spent their time elsewhere? So first, let’s, what’s the return on investment for attending?
What's the return on experience?
I can’t think of anything else where you have something which will align with a product that would stand out from the crowd. Sure, you may have the confidence, and dare I say it, the arrogance to believe your product is good enough, but there’s very few truly innovative new ideas come onto the marketplace.
And even then, telling people about your product can come across as a sales pitch, whereas a more subtle and indirect route will be performing some magic to engage people, to start a conversation, to increase the profile of your product, to get a buzz around it and to start some conversations.
Stand Out From The Noise
And the second, what’s the return on experience? Do they have an experience back from the event that is far richer, far greater than what they’ve spent it on, than a pub with their mates, meeting their child for a bedtime story, or doing something they know they’re going to or like?
So, let’s drill down into why I believe close-up magic not only offers a great return on investment, but also a great return on our experience. So, the first is that close-up magic creates personal, memorable moments that drive attendee satisfaction. If you choose to hire the right magicians for your event, the experiences they have will take them back to an infantile state of astonishment and wonder, which they rarely have in their lives, or it will open their minds to new perspectives and possibilities in the world of magic.
Sure, you might not have that attendee feedback on the first intake or cohort, but as word gets out, more and more people will come the second time, not only for the other parts of the event but also for the great entertainment you’ve laid on.
Watch Duncan's Close Up Magic He Can Tailor To Give You The Highest Return On Investment
Make it personable and memorable
So, first, it’s personable and memorable. At events, there are often drinks, receptions, and networking events. Taking the ice between gas and using magic, and the personal connection of magic, is a great way to increase networking.
Close-up magic lubricates conversations and, by becoming more personal, fosters stronger business connections. Whether stronger business connections increase the likelihood of wheel business being conducted, there’s an increase in the return of experience. That’s the personalization of tricks and illusions. Personalizing magic tricks actually increases the perceived value of the event and brand. Some of the personalization strategies that Duncan uses include branding, card cases, phone cases, branding the playing cards, and branding the language he uses. That’s all of this increases the perceived value. Not only that, but you stand a greater chance of people having a great experience. They have a great experience. They are far more likely to leave a positive review or testimonial.
A positive review or testimonial has been shown to increase post-event leads and client inquiries by 25%, specifically after magic performances. If ever there was a figure to support a return on investment, it’s that. Not only that, at events you often get photographers and, indeed, videographers. Now, I often catch images of people eating the buffalo food, chatting with friends, and maybe drinking some bubbly. Their faces aren’t the most animated.
However, when you inject some magic or entertainment, the reactions are far more animated, the experiences are far richer, and, as a result, this really pushes social media sharing and, as a result, increases organic reach and brand exposure, especially if that event is being tagged. Doing that drives a return on investment. Duncan can also perform ipad magic to offer an extra level of uniqueness too.
Watch Duncan's Customization Reel Below
Measuring R.O.I
Whilst it’s difficult to measure, it can be aligned, similar to how Facebook retargeting ads work. If you click on a website that enables cookies, it will follow you around the internet for the next 30 days. The same here: people comment on these posts, which have these animated reactions facilitated by the magician. It’s more likely they’ll see those more and more and think, “I want to be part of that fun,” and your ticket sales will go up the following year. Next up on our list is the intimate nature of close-up magic.
It holds the audience’s attention far longer than passive entertainment. Anything engaging or interactive ensures that people are more likely to stay a little longer at the event, engage in more networking, drive more business, and elicit more positive reactions. As a result, close-up magic can be used strategically at drinks, receptions, and trade show booths to draw crowds and generate leads. Now, typically, there are two types of trade show magicians. One that offers booth-style magic and the other an aisle-style magician. Booth style is when a close-up, stage, or hybrid magician performs at a booth.
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Shows on Stands at Trade Shows
A show is held every hour on the hour and every half an hour. At the half hour, people will watch the show, and the sales team will pick up those leads. However, they’re not overly verified because everybody wants to watch. An alternative to this is an Aisle-style magician, who is far more positive on return on investment because they can weave storytelling into branding into the illusions, which, of course, a booth-style magician can do as well. It’s far easier to leave everyone who interacts with the magician on the stand with the souvenir to reinforce the brand’s positive message. Having the Aisle-style magician brings leads onto the stand, and as more needs come up, it is a direct and very positive return on investment for hiring a magician for a field event. Finally, I want to give a real-world case study from my experience. I was hired to perform at a product launch for a new tech product, focusing on interaction and interactivity.
In Conclusion
So, a 40% to 45% increase in demonstration requests. More demonstration requests resulted in more sales. Finally, good close-up magicians and stage magicians can embed brand or corporate messages in subtle, engaging ways to boost long-term product recall, especially if there are giveaways that aren’t automatically thrown in a bin, like a notepad or stress reliever. Alongside this, investing in close-up magic entertainment yields huge, measurable returns on investment in brand affinity and sales, as well as the less tangible return on experience.
Although you can’t measure a return on experience, you can sense it through the length of time people stay on social media, sharing the fun they’re having, the reason that they’re returning, and more. So, if you’re looking to generate a high return on investment at your next event, consider securing the services of a professional magician. Magic Duncan has been a professional post-up and stage magician for the last 20 years, and his magic guarantees both a return on investment and a return on experience, ensuring your guests are more likely to buy your product and make an inquiry due to their colleagues. We’ll come back to spread the brand you work so hard to build a positive need for.
